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Consulting Projects

Project PEP: Grew Client Revenue Exponentially

Client: Leading Automobile Dealer with 24 Service Centres in Tier-1 & 2 Cities

Diagnosis

Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
  • Wastage of Resources such as Time, Manpower & Machines
  • Ineffective Work Methodology
  • Untapped Potential
  • Unrealistic Goal Setting
  • Lack of Systematic Review & Monitoring
  • Inadequate Recognition & Rewards
  • Absence of Professional Caring Work Ethos

G-CAP

The Grochange Customised Action Plan (G-CAP) manifested in -
  • Faster Turn around of Cars serviced
  • Completion of 100% work as per Manufacturer’s specification
  • Reduction of Repeated jobs
  • Better control over actions & results
  • Higher levels of employee motivation
  • Enhanced levels of Customer satisfaction
  • Potential Enhancement Project (PEP) started with 1 Service Centre and extended to all the 24 Service Centers

Outcomes

  • In 2016 Grochange helped the client to Grow its YOY Revenue by 24% From baseline of 8% growth registered the Previous Year
  • In 2017 , Client enjoyed 11% Growth over & above the 24% growth of 2016
  • In 2018, the Client witnessed 9% Growth over the 11% growth of 2017
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Project PEP: Increased Client Service Load Consistently

Client: Leading Automobile Dealer with 24 Service Centres in Tier-1 & 2 Cities

Diagnosis

Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
  • Repeated Jobs leading to Customer dissatisfaction
  • Lack of Targeted Service marketing initiatives
  • Weak System of Service Reminders
  • Improper Review & Monitoring of Key Parameters

G-CAP

The Grochange Customised Action Plan (G-CAP) manifested in -
  • Enhanced Customer Satisfaction led to Repeat Visits to the same Service centre
  • Service marketing initiatives helped reach every individual customer in the market
  • Efficient & Effective Service reminders ensured prompt Service visits
  • Regular & Time bound course corrections enabled fast transformation

Outcomes

  • In 2016 Grochange helped the client to Grow its Periodic Maintenance Service Load by 7% from Baseline of 3% Growth registered the Previous Year
  • In 2017 , Client enjoyed 6% Growth over & above the 7% Growth of 2016
  • In 2018, the Client witnessed 9% Growth over the 6% Growth of 2017
Potential Enhancement Project (PEP) started with 1 Service Centre and extended to all the 24 Service Centers
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Project ACCELERATE: Grew Client Sales

Client: Leading Automobile Dealer with 5 Sales Outlets in a Tier-1 City

Diagnosis

Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
  • Advantage of Differentiation
  • Customer Acquisition
  • Channel Partnerships
  • Enquiry Generation Process
  • Lead Management System
  • Employee Competencies
  • Responsibility Matrix
  • Allied Income Source
  • Training Development

G-CAP

The Grochange Customised Action Plan (G-CAP) manifested in -
  • Strengthening the Enquiry Generation and Lead Management Process
  • Creating KRAs & KPIs
  • Delivering higher levels of quality service thereby increasing Customer Satisfaction
  • Handholding employees to improve performance
  • Developing and conducting joint periodic Review Meetings

Outcomes

  • This Consultancy for Client’s One Location was done for 3 months (Nov'16, Dec'16, Jan'17 ) and the comparison vs the previous 9 months (Jan-Oct'16) reveals the following Outcomes.
  • New Car Sales increased by 23%, on APM basis
  • Used Car Sales increased by 41% on APM basis
  • Sales Per Consultant grew by 81%
  • Project ACCELERATE which started with 1 Sales Outlet was subsequently extended to all the 5 Sales Outlets
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Project: Dealer Learning Academy

Client: Leading Automobile Dealer with 24 Service Centres in Tier-1 & 2 Cities

The objective of Project, “Dealer Learning Academy” was to set up a Centralized Learning Academy to make the employees competent for today’s volatile and competitive market. It also aimed to facilitate their career growth and improvisation of skill sets to handle a desired job profile. The Project commenced in May 2017. Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :

Diagnosis:

Conduction of Diagnosis Study uncovered the following:

  • Existing employees of the client were loyal and hardworking, but required enhancement in their skillsets to transform the company
  • The client was supportive of launching a structured Learning & Development initiative
  • There were few developmental programs, besides the Trainings anchored by the Principal/Manufacturer (Hyundai)
  • Inadequate Skilled and Qualified Trainers was a challenge
  • In-house Technical Trainers & a Training Coordinator were running the show for all the branches
  • Unavailability of Soft Skills modules
  • No role clarity, lack of work delegation and no shared responsibilities making it hard to meet the day to day training needs of the company

G-CAP:

The Grochange Customised Action Plan (G-CAP) manifested in -
  • Grochange Lead Trainer anchored the Project and initiated various actions
  • Analyzed the core competencies of the existing Technical Training Team for role mapping
  • Formulated Operational Matrix
  • Designed career path for employees
  • Designed CIP
  • Developed new Training Modules, and Trainers were given hands-on coaching in executing them
  • Forecasted the future requirements and created a plan
  • Acquired new talents for the client’s team and trained them for the desired outcomes
  • Head of the Learning Academy was appointed and was trained by Grochange
  • Master Training Calendar for the financial year was created
  • The Project lasted for 8 months

Outcomes

  • Full-fledged Learning Academy started functioning by the end of fourth month.
  • Charted Training Plans for a year
  • Created Customised Modules and Trainers were certified to deliver the Training Modules
  • Training Team with the Support of Grochange moulded Winning Champions at Hyundai Skill Competitions at National & Global Level
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Project FASTRACK: Optimised Client Operations Substantially

Client: Leading Automobile Dealer with a Single Service Centre in a Tier-3 City

Diagnosis

Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
  • Absence of Professional Work Ethos
  • Ineffective Work Methodology
  • Unrealistic Goal Setting
  • Lack of Systematic Review & Monitoring
  • Inadequate Recognition & Rewards

G-CAP

The Grochange Customised Action Plan (G-CAP) manifested in -
  • Completion of 100% work as per Manufacturer’s specification
  • Reduction of Repeated jobs
  • Better control over actions & results through Systematic Reviews
  • Higher levels of employee motivation through Incentive Scheme
  • Enhanced levels of Customer satisfaction
  • Project Fastrack initiated for Client’s Sole Service Centre

Outcomes

  • In 2017 Grochange helped the client to Grow Revenue by 20% in 6 months’ time
  • Introduction of Individualised Performance Incentive Scheme increased Employee Productivity & Ownership
  • Enhanced Target Achievement & Accountability
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Project Accelerated Talent Development: Helped the Client Reimagine the T&D
Function

Client: Leading Automobile Dealer with multiple Service Centres in a Tier-1 City

Diagnosis

Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
  • Vast scope to re-imagine the T&D system to unleash the full potential of human assets.
  • T&D function to be strengthened – both in staffing and strategic direction setting
  • Necessary to develop new need-based training modules for different levels
  • Senior level Managers to be equipped & empowered to mentor Junior staff

G-CAP

The Grochange Customised Action Plan (G-CAP) manifested in :
  • Formulating the ABCDEF Credo which comprises 6 pillars on which rests the foundation of the T&D initiative.
  • A- Attitude of top management; B- Build Competencies; C- Customer Focus; D- Differentiation; E- Employee Engagement; F- Faculty-Mentor Nexus.
  • Training Methodology involved Interactive Participation with Role Plays, Case Studies Multi-Media Aids & Post Training Assessments.
  • At the end of the Training, Commitments were taken from each Participant and followed up by Focussed Review on the 45th Day & 90th Day to monitor Effectiveness

Outcomes

  • Designed & Developed 20 Training Modules for Trainees to Top Managers
  • Conducted Trainings covering 1250 People spread across 10 months & 1000 hours
  • Created framework for Learning & Development Department for the Client to independently undertake future Training Programmes.
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Project FASTRACK: Professionalised Client Sales Operation

Client: Leading Automobile Dealer with a Single Showroom in a Tier-3 City

Diagnosis

Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
  • Customer Acquistion and Retention
  • Channel Partner Relationships
  • Vision for Corporate Policy Alignment
  • Communication Planner
  • Capability Enhancement
  • Customer Connect Initiatives
  • Compensation Innovations

G-CAP

The Grochange Customised Action Plan (G-CAP) manifested in :
  • Strengthening the Quality of Sales calls by initiating Field Accompaniment Calls
  • Conducting Taluk-wise road show campaign
  • Establishing RSO outlets for deeper market coverage
  • Arranging Onsite coaching for enquiry evaluation
  • Formulating KRA/KPI for Field force

Outcomes

  • This Consultancy for Client’s One Location done for 12 months reveals the following Outcomes.
  • Customer Connect Initiatives Referrals Stepped up the Enquiry Base by 40%
  • Incremental business through Referrals resulted in Reduction in Advertisement Budget
  • RSO Initiatives led to Increase in Taluk-wise enquiry generation
  • Channel Partner Programs produced Sizeable Retail Sales
  • Weekly/Monthly Reviews Boosted Team Performance
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