Client:
Leading Automobile Dealer with 24 Service Centres in Tier-1 & 2 Cities
Diagnosis
Grochange conducted a Client Diagnosis Study which revealed the Transformation Focus Areas :
- Repeated Jobs leading to Customer dissatisfaction
- Lack of Targeted Service marketing initiatives
- Weak System of Service Reminders
- Improper Review & Monitoring of Key Parameters
G-CAP
The Grochange Customised Action Plan (G-CAP) manifested in -
- Enhanced Customer Satisfaction led to Repeat Visits to the same Service centre
- Service marketing initiatives helped reach every individual customer in the market
- Efficient & Effective Service reminders ensured prompt Service visits
- Regular & Time bound course corrections enabled fast transformation
Outcomes
- In 2016 Grochange helped the client to Grow its Periodic Maintenance Service Load by 7% from Baseline of 3% Growth registered the Previous Year
- In 2017 , Client enjoyed 6% Growth over & above the 7% Growth of 2016
- In 2018, the Client witnessed 9% Growth over the 6% Growth of 2017
Potential Enhancement Project (PEP) started with 1 Service Centre and extended to all the 24 Service Centers
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